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Cookies on the ŠAVŠ website

We are ŠKODA AUTO University,  based at Na Karmeli 1457, Mladá Boleslav 294 15, IČO 29142890, registered at the Municipal Court in Prague, sp. No. 1071 O.

Our contact details are

E-mail: info@savs.cz
Phone: +420 326 823 040
We run the website at www.savs.cz. We work with cookies. You can read more below.

What are cookies?

Cookies are text files that our website sends to the browser or the device from which you are viewing our website (e.g. phone, tablet, computer). They allow us to recognize you and adapt our website accordingly, to analyze your behavior, to display personalized content for you, etc. You can find more about individual cookies below on this page. What types of cookies do we use?

Necessary, Functional 

Flour and sugar in cookies – without them, the recipe would not work properly.

These are necessary for us to display the website to you and work for you as it is intended, or to know that you have or have not given us your permission to process them.

Name Provider Expiration Purpose
PHPSESSID ŠAVŠ Current session Preserves user session state across page requests.

Statistical

Without this, the cookie tray would burn.

These cookies help us analyze how the website works in terms of visitor behavior. It also allows us to adapt and change the website accordingly.

Name Provider Expiration Purpose
_dc_gtm_UA-# Google 1 day Used by Google Tag Manager to control the loading of a Google Analytics script tag.
_ga Google 2 years Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_ga_# Google 2 years Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.
_gid Google 1 day Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_naskokpredstartemGa ŠAVŠ 1 year It serves to better identify the user when browsing the website.
_savs ŠAVŠ 2 years It serves to better identify the user when browsing the website.
_savs_gid ŠAVŠ 1 day It serves to better identify the user when browsing the website.
collect Google Current session Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.

Marketing

They will give our recipe the right zest!

They collect personal data about the user from a marketing point of view. For example, they collect information in order to adapt the advertising offered to the customer's interests, connection to a social network, etc. To use cookies of this kind, the website operator needs the consent of the data subject. Without such consent, marketing cookies cannot be used.

Name Provider Expiration Purpose
_fbp Facebook 3 months Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
_gcl_au Google 3 months Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
ads/ga-audiences Google Current session Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.
C Adform 30 days Used to check if the user's browser supports cookies.
fr Facebook 3 months Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
IDE Google 1 year Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
pagead/1p-user-list/# Google Current session Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.
retargeting Seznam Current session Registers user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting.
sid Seznam 29 days Registers user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting.
test_cookie Google 1 day Used to check if the user's browser supports cookies.
tr Facebook Current session Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
uid Adform 2 months Registers a unique user ID that recognises the user's browser when visiting websites that use the same ad network. The purpose is to optimise display of ads based on the user's movements and various ad providers' bids for displaying user ads.