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Study Programme Business Administration

International Marketing

Follow-on Master´s Programmes and Specialisations
Title
Ing.
Form of study
Full time or Part-time
Duration
2 years
Language
Czech and English
Place
Mladá Boleslav or Prague

Basic information about the study

The International Marketing specialization is part of the Economics and Management study program. Its goal is to provide a solid foundation for the future career of a top manager in the international environment of industrial companies, consulting companies, or companies providing industrial services.

A broad scope of education includes knowledge of intermediate economics, international accounting standards, financial management of a corporation including the aspect of international taxation of global logistics chains, the acquisition of negotiation and communication skills, and an intermediate level of two world languages.

Positions:

  • Sales manager
  • Purchasing manager
  • International marketing specialist/manager
  • International projects specialist/manager
  • Press agent
  • PR specialist/manager

Profile subjects:

  • Strategic Marketing Management
  • International Management
  • Public Relations
  • Dealer Management
  • Culture, Organization and Management